Get more qualified sales calls,
or you don't pay us.
The outbound lead generation agency that puts qualified buyers in front of your sales team. You only pay us for the meetings that happen.
More B2B sales calls.
No retainer, paid on performance.
Most agencies charge a retainer from day one and get paid whether the meetings show up or not. We do something different.
With Figuretree, you only cover the cost of the tech we run for you to start. Then we get to work and only invoice when we book you a qualified meeting that shows up.
We agree your ideal customer profile and your qualification criteria beforehand so that all the leads we generate match the quality you're looking for.
If the prospect doesn't show, or the meeting doesn't fit the criteria you set, it doesn't get invoiced. And if we don't produce any qualified meetings that show up, you don't pay us.
Signal-based outreach, custom-built for your company.
There's no ready-made buying signal that's tailored for your specific company, offer and target market, so we build one. Then we handle all the work behind the scenes to generate leads and book meetings with your most ready to buy prospects.
Based on your ideal client profile, we build a list of prospects, automations and custom-made alerts to track everything going on in your market. Our in-house engine checks daily for anything that tells us a potential client is in need of your products or services.
We craft the right message for each prospect, based on their specific situation and the events we've tracked. This ensures we reach out to prospects have a problem that your products and services genuinely solve at the time when they're looking for it.
No AI SDR sending a thousand robotic emails that look alike. A person finalises the copy, watches the replies and handles every conversation until the meeting is in your calendar. Your prospects get a real exchange, and your brand doesn't get associated with obvious automation.
We handle everything needed behind the scenes to keep the sales calls with qualified prospects coming through: signal maintenance, domain management, inbox warming, deliverability and inbox rotation, pre-meeting lead nurture and everything else in between.
How to work with us.
What we need to book qualified meetings in your calendar.
We take a call with you to agree who counts as qualified for you, how many meetings you can handle per week, and what a meeting needs to look like. This way you know every lead we book will fit your definition of good before we start sending.
We begin sourcing data, warming domains and setting up your outreach campaign. Before anything sends, you get to review the list of companies we'll be reaching out to with the evidence behind each choice.
Campaigns go live. You get a weekly report and meetings with interested buyers. We only invoice for qualified meetings that show up. If they don't show, you don't pay.
You get qualified meetings, or you don't pay us.
No setup fee. No retainer. You only cover the cost of the external tools we run for you and pay us a fee per qualified meeting held. If no meetings show up, you don't pay us.
You only cover the cost of the data, domains and external tools we'll use for you. No setup fee, no retainer on top.
You define the criteria for qualified leads from day one. If a meeting doesn't meet it, flag it within 48 hours and we won't send an invoice for it.
Even though we handle all the work behind the scenes to generate leads, if no qualified meetings show up, you don't pay us.
Questions we get asked.
What counts as a qualified meeting?
You define it, in writing, before we start — company size, sector, job title, etc. A meeting is invoiced when it's held, not when it's booked. If the prospect doesn't show, you don't pay. If a held meeting misses the agreed criteria, flag it within 48 hours with a reason and we won't invoice it.
What does a meeting cost?
We'll walk you through the numbers on our first call but pricing is set up to ensure you're happy with the expected return on investment. Fees can typically range around £150–£750 / $200–$1,000 per qualified meeting held, depending on the complexity of the target audience and level of qualification.
How much are the tech costs we need to cover?
It depends on what's needed to target your ideal client with your specific offer, but costs typically start from £120 / $150 per month — covering the data, the domains and the external tools used as part of the sending infrastructure. We'll confirm this cost on the call.
How long until the first meetings land?
Timing can range depending on the strategy we take, however we aim to have the first sales calls booked in your calendar around the first 4–8 week mark. Once we reach message-market fit, you can expect to see a steady flow of qualified meetings in your calendar from that point onwards.
What do you need from us?
2x 30 min calls with us to clarify your qualification criteria and get you set up, calendar access for whoever takes the meetings, and your sign-off on the types of leads and messaging we'll be sending. After that, we do all work behind the scenes, report weekly and have a monthly review to make sure you're happy with the quality of meetings and the messaging we're sending.
Who owns the outbound domains, email inboxes and tech accounts?
You do. In the cases where we do the setup, we'll transfer everything over to you if you ever decide to part ways.
Is there a long-term contract?
No. We work month-to-month with no long-term contract. You can cancel at any time with 30 days' notice. Once that notice period ends, we pause all campaigns and stop managing replies. Any warm conversations still open are handed over to your team so nothing is lost. We also transfer all domains, inboxes and external tools over to you.
How soon can we start?
As soon as you can get us the information we need to set up the campaign, we can start the process. Typically, we can have a campaign live after 2 weeks of receiving the information we need. Just click the 'Book a call' button to get started.